Monday 7 March 2011

Questions...and answers.

1.) What would be your ideal 3 course meal?

Seared Scallops, Slow roast leg of lamb, Creme Brulée

2.) What do you like to do in your spare time?

Drink Rioja, play video games (partial to a spot of Guitar Hero III on the Wii), listen to music, watch films and footie, diy, gardening.

3.) Where would you go for a weekend away and who with?
Long weekend skiing in the Alps with the lads!

4.) What are your top 3 destinations you've been to and why?
Belize: scuba diving in the morning, and exploring Mayan ruins in the rainforest in the afternoon. Staying at Francis Ford Coppola's Blancaneux Lodge was also a very cool part of the trip - the room fans in the bar were used in the filming of Apocalypse Now;
New York, USA: has it all - culture, spaces, architecture and action;
Courcheval, France: great skiing.

5.) What brand campaigns can you think of that have recently interested you? If so, what were they and why?
Carlsberg 'If Carlsberg...' great creative.
Guinness - 'Good things come to those who wait' - great execution (but clearly very costly). Blimey, it's all booze.... urm, ...
Audi R8 Spyder, 'Mirror, Signal, Outmanouvre', fantastic ad and strapline for one of the most desirable of cars.
Apple iPad or iPhone. Just marvel at the innovation and technology.

6.) What is the most effective way you would be drawn towards a brand? ie- Online; via social media, email, blogs. Or offline; print, editorial, advertisement. TV, bill boards etc.
Good creative, in any media, would appeal, but it is so rare these days. I think TV still has the most impact for me, but a good viral can beat all.

7.) Give a few examples of the brands of clothing you wear.
Stone Island, Paul Smith, Levi's, Superdry, Calvin Klein, Armani, Timberland,

8.) Give a few examples of the brands and style of footwear you wear.
Adidas (Superstars), Nike (Air Max90 and Nike5 Lunar Gato football trainers), Timberland Earthkeepers,

9.) Who influences you and why? ie-famous or celebrity
Nadav Kander, photographer, love his work; Henri Cartier Bresson, same; Banksy, for his wit, irony, and for playing the art game so well. And his work, of course (ironically, one of my favourites is a blank billboard with the words "The joy of not being sold anything" written on it. Resonates well with me - all this advertising can really get on your bloody tits sometimes.

10.) What sort of outdoors activities do you do? ie-walking, any sport
Walking, hiking, jogging, cycling, fly fishing, motorcycling, gardening.

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