Sunday 20 March 2011

Inamo Interactive Dining

Took a trip to London town for a full street test of the NBs, taking in a bit of culture with a couple of galleries and shooting some street photography along the way. The New Balance boots were satisfyingly comfortable from beginning to end - no soreness, no sweating - perfect.

The highlight of the day was a visit to Inamo Restaurant in Soho. Inamo is different to your usual eatery in that the ordering is done entirely via an interactive display projected on to the table top and controlled via a track pad in the corner of the table. It's similar to the technology behind the Adidas All In Show video, with data being projected on to a surface - but the interactive element makes this all the more engaging.

It was a genuinely enjoyable and novel experience, and one that doesn't stop at the food - once ordered and waiting for it to arrive (and it arrives, well - in a mo), you could indulge in a few table top games like Battleships - and even watch a live video feed of your order being cooked in the kitchen!

You'd think that with all this novelty factoring going on the food would be the thing to let it all down - but not so. It is absolutely superb - ultra fresh, wonderful flavours and spot on presentation.

Take a look...

No comments:

Post a Comment