Honda, now there's a name I've always been fond of. From an early age I always liked Honda motorcycles. My mates brother and all his mates had Honda TL125 trials bikes and I thought they were the nuts. And I always loved the CR motocrosser and XR trail bike - had posters of them on my wall. So as soon as I was able I bought a TL, which I even rode on the streets of London in my early twenties. After moving out of the city I passed my bike test and got a Honda Dominator NX650, a big single cylinder thumper, and I loved it, but it was no good for the city commute and ended up with a beautiful VFR800.
Honda always felt like the quality option when it came to bikes - built to last, bullet proof. The cars had the same reputation but were a bit fuddy duddy, with the exception of the NSX sports car. Then along came the S2000, which I saw at a motor show launch, and everyone in the know raved about it. Honda engines are stuff of legend and many a time I'd hear that not one V-TEC engine had ever blown and while it impressed me I never bought a Honda car. But, long after I'd had my last Honda bike, and kids had taken a preference over wreckless petrolhead behaviour, my brother said he was getting a sports car for the summer and was looking at either an old Boxster or an MX5. I told him to consider the S2000 - he hadn't even heard of one. But a few days later he called to say he'd googled it for hours and was convinced it was the car for him and bought one - on my recommendation. Thankfully he loved it.
And one of the best ads ever... the Honda 'Dream the Impossible Dream' ad. There's nothing like exploiting your heritage, especially when it's this good...
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